ABOUT USKWARTA INTERNATIONAL FZE

ABOUT US

KWARTA INTERNATIONAL FZE

The company was formed primarily to carter to the growing global needs among customers for consumer electronics. Since the commencement of its operations in Dubai, the company signed for brands including Avent, Sony, Toshiba, Philips, PANASONIC, lighting equipment, eye lenses and other manufacturers of printed circuit boards. Kwarta has gradually emerged as a leader in the market. It is now a front runner in the consumer electronics industry having made its presence felt in the UAE and surrounding regions. Our aim, when establishing the company in Jebel Ali, was to ensure better supply of a range of products to the Middle Eastern, African, Subcontinental, CIS and the Russian markets. From our prior professional experiences, we were well versed with market structure, including wholesalers and retailers, in these regions, and wanted to utilize our expertise through Kwarta.

In our early stages we focused on dealing with import and re-exports of home appliances, personal care products, gaming consoles, and other consumer electronics. In doing so, we established direct trading connections with principal companies including Sony, Toshiba, Philips, and PANASONIC. We also established our own network of wholesalers and retailers in Russia, CIS and the Caucasus countries. We then went on to develop a small but highly effective sales team that is aware of global market trends and capable of further expanding our global network through their extensive travel experiences. Today, we have grown to cultivate an identity of expertise in the industry. Given our track record from over twelve years and with the presence of our far-reaching global network, we are confident to succeed in making our presence felt in the international market through sound business and satisfactory results. We aspire to expand on our hold in the region through invaluable experience and strategic decision making.

Our plans ahead are to recruit experienced staff that can assist us in creating a strong customer base for our newly launched product line-ups. This includes children’s products from Avent, electronic products consisting PCB boards, diodes, and other spare parts, and optical products consisting intraocular lenses, micro surgical medical instruments, ophthalmic equipment and pharmaceuticals. As a firm, we hope to continue building on our range of products and further growing our network of customers.

Mr. Manish Rana

Mrs. Raj Rana

Manish Rana, manager of Kwarta International FZE, Jebel Ali, has vast experience in trading and distribution of consumer electronics in Russian and the CIS markets, having worked in the field from 1994 to 2004. Through this experience, he also possesses a great rapport with wholesale customers in these markets. Raj Rana, director of Kwarta International FZE, Jebel Ali, leverages her interpersonal and business development skills from her other two ventures in the educational sector (www.sonorousdubai.com and www.unihubadvisory.com) to propel the team at Kwarta forward in its targets. She hopes to soon establish a strong presence in both trading and educational services within the region.